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What distinguishes fresh-roasted coffee from whatever brand you buy at the store? That's simple! Quality, freshness, and most importantly, distinct flavor.
Fresh-roasted coffee means that the beans have just been roasted in the last week (1-7 days). After 7 days, the coffee often decomposes to a point where it has lost most of its robust flavor and aroma. This is similar to when you taste bread from a store-bought loaf that's been sitting around for a couple days rather than having a slice of bread from a warm, homemade loaf.
Here at Notorious Coffee Roasting Company, we roast your choice of several popular coffee beans from around the world just the way you like it, then ship it to you directly, generally within 24 hours. That way, you can enjoy that notoriously good taste experience when your coffee is actually still fresh-roasted.
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